The International Campaign for Cork in the US market is essentially directed towards trade, aiming to promote both cork stoppers and cork construction materials.

Cork Closures

The activities are mainly PR focused with some Advertising in the press. The objective is incite open dialogue between the cork and wine industries. The messages communicated refer to the cork industries latest advances, eliminating erroneous notions related to cork, and have the objective of reforcing a positive view of cork as well as answer the concerns and queries of the wine industry.

Activities carried out to-date are:

- Advertorial 1 & Advertorial 2
- Press Advertising
- A closure look at closures - technical seminar
- Web-site about cork to USA market www.realcorkusa.com

Cork as a Construction Material

Cork is a unique product that offers incomparable insulation and thermal characteristics.
As a flooring product cork is both ecologically and technologically sound - giving the consumer the best of both worlds.
In an era where architects and designers continously look for products that meet strict environmental/green criteria linked to thermal, acoustical and durable mechanical properties comes the opportunity to communicate cork -a product that also presents itself in an array of colour and design.
Thus the activities for the US market in this field of communication are directed towards architects, designers, construction engineers and media.

The following materials have been produced:

- Brochure
- Postcard 1 & Postcard 2
- Advertisement - Architectural Digest (May 2006)
- Advertisement - Architectural Digest (August and September 2006)
- Press pack
     APCOR Fact Sheet
     APCOR Press Release
     APCOR Interior Trends
     APCOR Brochure Release
     APCOR Image Bank