The ICC - a campaign to promote the cork stopper in priority markets such as the United Kingdom, the United States and Australia - is currently under way. Aimed at consumers and trade, the purpose of this programme is to respond to the increasing threat of synthetic stoppers and screwcaps. Its implementation is the responsibility of APCOR in partnership with the Portuguese Trade and Tourism Board (ICEP Portugal) and is included under the Incentives Programme for the Modernisation of Economic Activities (PRIME). It involves a total investment of around three million euros.